Exclusive
Best-In-Class
Digital
Transformation
Program
for Director

World-Class
Speakers

Interactive Learning
& Idea Generation

Domestic
& International
Tech Trips

Apply Now

What You Will Get

Empowering your board to perform effective oversight role,
make informed decision in the disruptive world.

This ten half-day program will equip
the board director to:

Understand the new
competitive dynamics
disrupting the industries.

Grasp the idea of how digital landscape
and the emerging technology can impact
corporate performance.

Learn about the framework to develop
the best in class digital strategy.

Gain a better understanding how to build up
digital culture and the resources required
for a successful digital transformation.

The Cullinan Course

Duration

11

Weeks

Frequency

1

Every Wednesday

Tech-Trip

2

Countries
(Thailand, Germany)

Venue

5

5-star Hotel
(Including networking
lunch or dinner)

Course Schedule

Module 1 : The New Competitive Dynamics Disrupting Nations and Businesses

The “New” New Normal in 2022, and Beyond

Prof. Stéphane Garelli

Founder, IMD World
Competitiveness Center

18 May | 15:00–19:00 hrs.

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Dinner • Western Set at Pimarn Siam Hall

Module 2 : The New Market Landscape

The New Market Landscape

Mr. Piyachart Isarabhakdee

CEO BRANDi and Companies

The Marketing Technology

Mr. Vatsun Thirapatarapong

Country Manager at Amazon Web Services (AWS) Thailand

25 May | 08:00–13:30 hrs.

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Japanese Set Lunch at Pimarn Siam Hall

Module 3 : Orchestrating
Digital Transformation

Orchestrating Digital Transformation

Prof. Michael Wade

Director of IMD’s Global Center for Digital Business Transformation

Orchestrating Digital Transformation

Mr. Teeranun Srihong

Chairman,
Digital Economy Promotion Agency
Independent Director, TMB Thanachart Bank Public Company Limited

1 June | 13.00-19.00 hrs

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Dinner • Thai Set at Pimarn Siam Hall

Module 4 : Technology
and Its Impact

Human Centered Design:
Life as a Digital Journey

Ms. Roxy Guellmeister

Associate Architect - Specialist Modelling Group, Foster+Partners London

Cutting Edge Technologies

Dr. Chawapol Jariyawiroj

President of Huawei Technologies (Thailand)
Co., Ltd.,

8 June | 14.00-19.30 hrs.

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Dinner • Chinese Set at Pimarn Siam Hall

Module 5 : Digital Transformation Strategy

Digital Transformation Strategy

Mr. Teeranun Srihong

Chairman,
Digital Economy Promotion Agency
Independent Director, TMB Thanachart Bank Public Company Limited

The Transformation Journey of SCG and SCBX

Mr. Kan Trakulhoon

Director, SCG

15 June | 11.30-17.15 hrs.

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Western Set Lunch at Pimarn Siam Hall

Module 6 : TECH TRIP - Digital Technology Showcase

- The Forestias
- Customer Solution Innovation and Integration Experience Center (CSIC) (Huawei Thailand)

22 June | 09.00-13.00 hrs.

Module 7 : The Exponential Organization

The Exponential Organization for Board

Mr. Salim Ismail

Founder OpenExO and ExO Works

Group Discussion

Mr. Dave Blakely

Senior Vice President of Education and Masterclasses, Mach 49, California, USA

29 June | 08.00-13.00 hrs.

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Lunch • Japanese set at Pimarn Siam Hall

Module 8: Building Block
For Digital Organization

Building block for digital organization

Mr. Stefan Mohr

Managing Director & Senior Partner,
The Boston Consulting Group (BCG)

Building block for digital organization

Ms. Fang Ruan

Managing Director & Partner,
The Boston Consulting Group (BCG)

6 July | 08.00-13.00 hrs.

• Atheneum 1-2, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Lunch • International Buffet at Pimarn Siam Hall

Module 9 : Fulfilling The Digital Ecosystem

Building Digital Ecosystem

Mr. Dave Blakeley

Senior Vice President of Education and Masterclasses,
Mach 49, California, USA

Thai case Sharing “The Digital Transformation at Siamrajathanee”

Mr. Nattaphol Vimolchalao

CEO Siamrajathanee PCL.

20 July | 08.00-13.00 hrs.

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Lunch • Thai set at Pimarn Siam Hall

Module 10 : The Board Forum

Asking the Right Questions

Dr. Pichet Durongkaveroj

Former Minister of DES
Member of the Board of Executive Directors
Bangkok Bank Public Company Limited

3 August | 14.00-20.30 hrs.

• Pimarn Siam Hall, The Athenee Hotel,
a Luxury Collection Hotel, Bangkok

Dinner • Cocktail Reception at Kanthavas Room

Honorable Speakers

Prof. Stéphane Garelli

Founder, IMD World
Competitiveness Center

Dr. Pichet Durongkaveroj

Former Minister of DES
Member of the Board of Executive Directors
Bangkok Bank Public Company Limited

Kan Trakulhoon

Director
SCG

Salim Ismail

Founder OpenExO
and ExO Works

Michael Wade

Director of IMD’s Global Center for
Digital Business Transformation

Dave Blakely

Senior Vice President of Education
and Masterclasses, Mach 49, California, USA

Roxy Guellmeister

Associate Architect - Specialist Modelling Group,
Foster+Partners London

Mr. Stefan Mohr

Managing Director & Senior Partner
The Boston Consulting Group (BCG)

Ms. Fang Ruan

Managing Director & Partner
The Boston Consulting Group (BCG)

Mr. Teeranun Srihong

Chairman, Digital Economy Promotion Agency
Independent Director, TMB Thanachart Bank Public Company Limited

Chawapol Jariyawiroj

President of Huawei Technologies (Thailand) Co., Ltd.,

Vatsun Thirapatarapong

Country Manager at Amazon Web Services (AWS) Thailand

Piyachart Isarabhakdee

CEO BRANDi and Companies

Nattaphol Vimolchalao

CEO Siamrajathanee PCL.

Is this program for me?

Join us if you are member of the board of directors or the executive board of:

Public and private companies

State owned enterprise

Public organization

Apply Now

Limited to 60 seats only

Tech - Trip Locations

International

Germany

The Berlin Partner für Wirtschaft und Technologie GmbH,
the business development programme of the state of Berlin,
recognised the importance of the cross-sector interdisciplinary topic
“Smart Cities” early on and established its own business division. Among other activities,
they coordinate the network’s activities,
initiate and support project ideas
and organise
the exchange of knowledge
and experience between various parties
as a central point of contact for participants
from the fields of business, science and research.

The Bosch Iot Campus is more than
just a regular office:
Its focus is on bringing
the entire Iot ecosystem together.
The distinctive spirit at the campus is influenced by its
collaborative atmosphere.
It is a place where innovations
are born,
with projects related to the Internet
of Things
and Digital Transformation.

The innovation, incubation and investment arm of The Boston Consulting Group, BCG Digital Ventures invents, launches
and invests
in game-changing businesses with the world’s most influential corporations. Founded in 2014,
the global team spans four continents
and specializes in 55 disciplines.
Here you will find
a curated selection
of DV’s leading experts who are fundamentally transforming the industries they serve,
from healthcare to fintech and beyond.

The Forestias

The Land of Everlasting Happiness
Exclusive domestic field trip to The Forestias,
the ingenious place,
where a blend of nature, architecture, and leading-edge technology creates
an innovative, multi-generation community that brings endless happiness.

The project that resemble Smart City in Thailand
by letting technology
and innovations leads to greater efficiencies in terms of facilitation
and living quality.

The public utilities have been planned systematically, especially modern public transports
which are adjustable for new emerging
technologies
in the future.

Besides, Central Utilities Plant (CUP) System
will be utilized to control thermal energy storage, chilled/hot water supply along with Water Management System to recycle the waste water
before release to Forest Lagoon.

News

08.08.2022

The Cullinan: The Making of the Digital Board รุ่นที่ 1 การอภิปรายกลุ่ม “The Board Forum”

08.08.2022

The Cullinan: The Making of the Digital Board รุ่นที่ 1 ที่ depa และ TMA ดำเนินการร่วมกันมากว่า 10 สัปดาห์ โดยพิธีปิดได้รับเกียรติจาก คุณชัยวุฒิ ธนาคมานุสรณ์ รัฐมนตรีว่าการกระทรวงดิจิทัลเพื่อเศรษฐกิจและสังคม

25.07.2022

The Cullinan on FULFILLING THE DIGITAL ECOSYSTEM

12.07.2022

หลักสูตร The Cullinan: The Making of the Digital Board ครั้งที่ 8 กับหัวข้อ Building Block for Digital Organization ที่ได้ที่ปรึกษาชั้นนำระดับโลกอย่าง Boston Consulting Group (BCG) มาถ่ายทอดประสบการณ์และแลกเปลี่ยนกรณีตัวอย่างที่น่าสนใจในการเปลี่ยนไป

02.07.2022

หลักสูตร The Cullinan : The Making of the Digital Board ครั้งที่ 7 กับหัวข้อ THE EXPONENTIAL ORGANIZATION ได้รับเกียรติจาก ดร.พิเชฐ ดุรงคเวโรจน์ อดีตรัฐมนตรีว่าการกระทรวงดิจิทัลเพื่อเศรษฐกิจและสังคมไทย พูดถึงการวางระบบความปลอดภัยทางไซเบอร์ (Cybersecu

27.06.2022

หลักสูตร The Cullinan : The Making of the Digital Board ครั้งที่ 6 กับการศึกษาแนวคิดจากผู้นำด้าน Digital Technology ระดับโลกจาก บริษัท แมกโนเลีย ควอลิตี้ ดีเวล็อปเม้นต์ คอร์ปอเรชั่น จำกัด และ บริษัท หัวเว่ย เทคโนโลยี (ประเทศไทย) จำกัด

17.06.2022

15.00 - 15.50	Registration
15.50 – 16.00	Welcome Address By Mr. Chaiwut Thanakamanusorn Minister of Digital Economy and Society
16.00 – 17.00	The “New” New Normal in 2022, and Beyond By Prof. Stephane Garelli Founder IMD World Competitiveness Center To understand and assess how recent changes in the world Competitiveness landscape (nations, economy, business, and society) shape strategy and leadership. Competitiveness is not only about the flawless implementation of a strategy but also about adapting to changing circumstances and competitiveness rules. Going beyond well-known trends to identify their real significance, their impact, how they are connected, and how they lead to new business models. A "so what" attitudes toward change, turning problems into opportunities. Introduction By Mr. Teeranun Srihong Chairman, Digital Economy Promotion Agency (depa) Chairman, Thailand Management Association (TMA)
17.00 – 17.30	Program Overview By Mrs. Pornkanok Wipusanawan Director, TMA Center for Competitiveness Program Director
17.30 – 17.45	Bites & nibbles
17.45 – 18.15	“Thailand Digital Competitiveness” By Dr. Nuttapon Nimmanphatcharin President/CEO, Digital Economy Promotion Agency (depa)
18.15 – 18.30	“Getting to know you” By Ms. Wanweera Rachdawong CEO, Thailand Management Promotion Association (TMA)
18.30	Dinner

08.00 – 08.50	Registration
08.50 – 09.00	Greeting By Mrs.Pornkanok Wipusanawan Director, TMA Center for Competitiveness
09.00 – 10.00	“The New Market Landscape” By Mr. Piyachart Isarabhakdee CEO, BRANDi and Companies How the marketing landscape has changed in today’s disruptive world. The modern marketing concept reflecting the value and impacts company would like to create. The new marketing model and tools i.e. the platform model to better serve the diverse market. Using Tech tools to support ecosystem in the disruptive world. Why should the board focus on Customer experiences and Personalization?
10.00 – 10.15	Refreshment Break
10.15 – 11.15	“The Marketing Technology” By Mr. Vatsun Thirapatarapong Country Manager, Amazon Web Services (AWS) Thailand The emergence of digital marketing and platform economy that leads to on demand economy to create instant customer satisfaction. The convergence of marketing, technology and data. How technology can support on new market landscape, demographic change and new normal.
11.15 – 11.45	Reflection By Mr. Piyachart Isarabhakdee CEO, BRANDi and Companies Mr. Vatsun Thirapatarapong Country Manager, Amazon Web Services (AWS) Thailand
11.45 – 12.15	Tech Time : Introduction to Web 3.0 By Mr. Sathapon Patanakuha CEO at SmartContract Blockchain Studio What is Web 3.0 and how Web 3.0 developments could impact businesses? What are the benefits of Web 3.0? Sharing case study and customer experience. Key concerns
12.15 – 13.30	Japanese Set Lunch

13.00 – 14.00	Registration
14.00 - 14.10	Reflection By Mrs. Pornkanok Wipusanawan Director, TMA Center for Competitiveness
14.10 – 14.40	Tech Time: The Application of Blockchain Technology By Mr. Silawat Santivisat Senior Executive Vice President, KASIKORNBANK Public Co., Ltd. How to apply blockchain with business Share case study
14.40 – 15.00	Refreshment
15.00 – 16.30	“Orchestrating Digital Transformation” By Professor Michael Wade Director, IMD’s Global Center for Digital Business Transformation Focus on what board members really need to know and what knowledge they need to have and what questions they need to ask the management teams and the digital teams in the in the organizations that they direct. What are the accelerators and barriers typically for large organizations? The kind of the dynamics of digital transformation, there are some barriers that organizations often face when transforming, what is the board's role in reducing those barriers, supporting the management team pushing the right agenda. The role of boards to help support an organization and a management team for digital transformations
16.30 – 17.15	Reflection By Mr. Teeranun Srihong Chairman, Digital Economy Promotion Agency Chairman, Thailand Management Association (TMA)
17.15 - 17.30	Bites & nibbles
17.30	Thai Set Dinner

14.00 – 14.50	Registration
14.50 – 15.00	Reflection By Ms. Wanweera Rachdawong CEO, Thailand Management Association (TMA)
15.00 – 16.15	“Human Centered Design: Life as a Digital Journey” By Ms. Roxy Guellmeister Associate, Foster+Partners The human centric design: what and why Trends in the new retails, smart city, mobility Integrating sustainability, innovation and technology into the future urban living.
16.15 – 16.30	Refreshment
16.30 – 17.45	“Cutting Edge Technologies” By Dr. Chawapol Jariyawiroj President Huawei Technologies (Thailand) Co., Ltd. Technology – Connecting a data-driven world i.e. 5G, Cloud Technology – Power the Metaverse i.e. AR/VR Tech Ecosystem
17.45 – 18.15	“Digital Customer Experience Trends” By Mr. Ariya Banomyong CEO & Founder at Transformational If business wants to improve customer engagement, what customer experience technology trends that can help. How the technology helps a business understand customers' problems and improve customer experience. Sharing successful case study based on your own experience.
18.15 – 19.30	Chinese Set Dinner

11.30 – 13.00	Registration & Western Lunch Set
13.00 – 13.15	Reflection By Mrs. Pornkanok Wipusanawan Director, TMA Center for Competitiveness
13.15 – 14.00	Tech Time “Crypto currency” By Mr. Sanjay Popli Co-founder and CEO of Cryptomind Group Holdings The pros and cons of cryptocurrency How to Use Cryptocurrency in Your Business Share case study of Crytocurrency and Metaverse
14.00 – 15.15	“Digital Transformation Strategy” By Mr. Teeranun Srihong Chairman, Digital Economy Promotion Agency What is the digital transformation strategy and the framework? Challenges and key success factors in executing digital transformation strategy.
15.15 – 15.30	Refreshment
15.30 – 17.00	“The Transformation Journey of SCG and SCBX” By Mr. Kan Trakulhoon Director, SCG

14.00 – 14.50	Registration
14.50 - 15.00	Reflection By Mrs. Pornkanok Wipusanawan Director, TMA Center for Competitiveness
15.00 – 17.00	“Asking the Right Questions” By Dr. Pichet Durongkaveroj Former Minister of DES • Group discussion/roundtable on key questions the board should ask on digital transformation.
17.00 - 17.30	Refreshments
17.30 – 18.30	Certification Ceremony & Congratulatory Presided by Mr.Chaiwut Thanakamanusorn Minister of Digital Economy and Society
18.30 - 20.30	Graduation Party Cocktail Reception at Kanthavas Room Party Time – Foods, drinks, music, and mingling with your class mates

Exclusive Best-In-Class Digital Transformation Program for Director

What You Will Get

The Cullinan Course

11

1

2

5

January - May, 2022

Limited to 60 seats only

Course Schedule

Module 1 : The New Competitive Dynamics Disrupting Nations and Businesses

Module 2 : The New Market Landscape

Module 3 : Orchestrating Digital Transformation

Module 4 : Technology and Its Impact

Module 5 : Digital Transformation Strategy

Module 6 : TECH TRIP - Digital Technology Showcase

Module 7 : The Exponential Organization

Module 8: Building Block For Digital Organization

Module 9 : Fulfilling The Digital Ecosystem

Module 10 : The Board Forum

Honorable Speakers

Prof. Stéphane Garelli

Dr. Pichet Durongkaveroj

Kan Trakulhoon

Salim Ismail

Michael Wade

Dave Blakely

Roxy Guellmeister

Mr. Stefan Mohr

Ms. Fang Ruan

Mr. Teeranun Srihong

Chawapol Jariyawiroj

Vatsun Thirapatarapong

Piyachart Isarabhakdee

Nattaphol Vimolchalao

Is this program for me?

Public and private companies State owned enterprise Public organization

Tech - Trip Locations

Berlin Smart City

Bosch Iot Campus, Berlin

BCG Digital Ventures, Berlin

The Forestias

News

The Cullinan: The Making of the Digital Board รุ่นที่ 1 การอภิปรายกลุ่ม “The Board Forum”

The Cullinan on FULFILLING THE DIGITAL ECOSYSTEM

หลักสูตร The Cullinan : The Making of the Digital Board ครั้งที่ 5 กับหัวข้อ Digital Transformation Strategy

ประกาศรายชื่อ ผู้มีสิทธิ์อบรมหลักสูตร The Cullinan รุ่นที่ 1 เพิ่มเติม

The Cullinan on Technology and Its Impact: เทคโนโลยียุคใหม่ที่จะสร้างโอกาสทางธุรกิจมหาศาล

บรรยากาศภายในงาน The Cullinan Course: The Making of the Digital Board 1 June, 2022

ORCHESTRATING DIGITAL TRANSFORMATION - Prof. Michael Wade

Cullinan on Marketing Technology - Mr. Vatsun Thirapatarapong

บรรยากาศภายในงาน The Cullinan Course: The Making of the Digital Board

รายชื่อผู้มีสิทธิ์เข้าร่วมอบรมหลักสูตร The Cullinan รุ่นที่ 1

ขยายการรับสมัครผู้เข้าอบรม ตั้งแต่วันนี้ - 31 พฤษภาคม 2565

ผมดีใจมากที่เห็นว่ามีผู้ให้ความสนใจเข้าร่วมอบรมหลักสูตร The Cullinan: The Making of the Digital Board

“ The Cullinan : The Making of the Digital Board ” depa ร่วมกับ TMA จัดหลักสูตรเสริมศักยภาพกรรมการกำกับองค์กรยุคดิจิทัล

Registration Fee and Payment

300,000THB

Bank transfer

Agenda

Module 1: The New Competitive Dynamics Disrupting Nations And Businesses

Registration

Welcome Address

By Mr. Chaiwut Thanakamanusorn

The “New” New Normal in 2022, and Beyond

By Prof. Stephane Garelli

Introduction

By Mr. Teeranun Srihong

Program Overview

By Mrs. Pornkanok Wipusanawan

Bites & nibbles

“Thailand Digital Competitiveness”

By Dr. Nuttapon Nimmanphatcharin

“Getting to know you”

By Ms. Wanweera Rachdawong

Dinner

Agenda

Module 2 : The New Market Landscape

Registration

Greeting

Exclusive
Best-In-Class
Digital
Transformation
Program
for Director

Module 3 : Orchestrating
Digital Transformation

Module 4 : Technology
and Its Impact

Module 8: Building Block
For Digital Organization

Public and private companies

State owned enterprise

Public organization

Module 1: The New Competitive
Dynamics Disrupting
Nations And Businesses