Exclusive
Best-In-Class
Digital
Transformation
Program
for Director

World-Class
Speakers

Interactive Learning
& Idea Generation

Domestic
& International
Tech Trips

Apply Now

What You Will Get

Empowering your board to perform effective oversight role,
make informed decision in the disruptive world.

This ten half-day program will equip
the board director to:

Understand the new
competitive dynamics
disrupting the industries.

Grasp the idea of how digital landscape
and the emerging technology can impact
corporate performance.

Learn about the framework to develop
the best in class digital strategy.

Gain a better understanding how to build up
digital culture and the resources required
for a successful digital transformation.

Honorable Speakers

Prof. Stéphane Garelli

Founder, IMD World
Competitiveness Center

Dr. Pichet Durongkaveroj

Former Minister of DES
Member of the Board of Executive Directors
Bangkok Bank Public Company Limited

Michael Wade

Director of IMD’s Global Center for
Digital Business Transformation

Dave Blakely

Senior Vice President of Education
and Masterclasses, Mach 49, California, USA

Mr. Teeranun Srihong

Chairman, Digital Economy Promotion Agency
Independent Director, TMB Thanachart Bank Public Company Limited

Chawapol Jariyawiroj

President of Huawei Technologies (Thailand) Co., Ltd.,

Is this program for me?

Join us if you are member of the board of directors or the executive board of:

Public and private companies

State owned enterprise

Public organization

Apply Now

Limited seats

News

09.11.2022

The Cullinan รุ่น 1 ดูงานกันอย่างเข้มข้น Content แน่น ๆ ณ กรุงเบอร์ลิน ประเทศเยอรมนี

09.11.2022

สมาคมการจัดการธุรกิจแห่งประเทศไทย (TMA) นำคณะผู้บริหารในหลักสูตร The Cullinan รุ่นที่ 1 ไปศึกษาดูงาน ณ กรุงเบอร์ลิน ประเทศเยอรมนี

08.08.2022

The Cullinan: The Making of the Digital Board รุ่นที่ 1 การอภิปรายกลุ่ม “The Board Forum”

08.08.2022

The Cullinan: The Making of the Digital Board รุ่นที่ 1 ที่ depa และ TMA ดำเนินการร่วมกันมากว่า 10 สัปดาห์ โดยพิธีปิดได้รับเกียรติจาก คุณชัยวุฒิ ธนาคมานุสรณ์ รัฐมนตรีว่าการกระทรวงดิจิทัลเพื่อเศรษฐกิจและสังคม

25.07.2022

The Cullinan on FULFILLING THE DIGITAL ECOSYSTEM

12.07.2022

หลักสูตร The Cullinan: The Making of the Digital Board ครั้งที่ 8 กับหัวข้อ Building Block for Digital Organization ที่ได้ที่ปรึกษาชั้นนำระดับโลกอย่าง Boston Consulting Group (BCG) มาถ่ายทอดประสบการณ์และแลกเปลี่ยนกรณีตัวอย่างที่น่าสนใจในการเปลี่ยนไป

02.07.2022

หลักสูตร The Cullinan : The Making of the Digital Board ครั้งที่ 7 กับหัวข้อ THE EXPONENTIAL ORGANIZATION ได้รับเกียรติจาก ดร.พิเชฐ ดุรงคเวโรจน์ อดีตรัฐมนตรีว่าการกระทรวงดิจิทัลเพื่อเศรษฐกิจและสังคมไทย พูดถึงการวางระบบความปลอดภัยทางไซเบอร์ (Cybersecu

27.06.2022

หลักสูตร The Cullinan : The Making of the Digital Board ครั้งที่ 6 กับการศึกษาแนวคิดจากผู้นำด้าน Digital Technology ระดับโลกจาก บริษัท แมกโนเลีย ควอลิตี้ ดีเวล็อปเม้นต์ คอร์ปอเรชั่น จำกัด และ บริษัท หัวเว่ย เทคโนโลยี (ประเทศไทย) จำกัด

17.06.2022

15.00 - 15.50	Registration
15.50 – 16.00	Welcome Address By Mr. Chaiwut Thanakamanusorn Minister of Digital Economy and Society
16.00 – 17.00	The “New” New Normal in 2022, and Beyond By Prof. Stephane Garelli Founder IMD World Competitiveness Center To understand and assess how recent changes in the world Competitiveness landscape (nations, economy, business, and society) shape strategy and leadership. Competitiveness is not only about the flawless implementation of a strategy but also about adapting to changing circumstances and competitiveness rules. Going beyond well-known trends to identify their real significance, their impact, how they are connected, and how they lead to new business models. A "so what" attitudes toward change, turning problems into opportunities. Introduction By Mr. Teeranun Srihong Chairman, Digital Economy Promotion Agency (depa) Chairman, Thailand Management Association (TMA)
17.00 – 17.30	Program Overview By Mrs. Pornkanok Wipusanawan Director, TMA Center for Competitiveness Program Director
17.30 – 17.45	Bites & nibbles
17.45 – 18.15	“Thailand Digital Competitiveness” By Dr. Nuttapon Nimmanphatcharin President/CEO, Digital Economy Promotion Agency (depa)
18.15 – 18.30	“Getting to know you” By Ms. Wanweera Rachdawong CEO, Thailand Management Promotion Association (TMA)
18.30	Dinner

08.00 – 08.50	Registration
08.50 – 09.00	Greeting By Mrs.Pornkanok Wipusanawan Director, TMA Center for Competitiveness
09.00 – 10.00	“The New Market Landscape” By Mr. Piyachart Isarabhakdee CEO, BRANDi and Companies How the marketing landscape has changed in today’s disruptive world. The modern marketing concept reflecting the value and impacts company would like to create. The new marketing model and tools i.e. the platform model to better serve the diverse market. Using Tech tools to support ecosystem in the disruptive world. Why should the board focus on Customer experiences and Personalization?
10.00 – 10.15	Refreshment Break
10.15 – 11.15	“The Marketing Technology” By Mr. Vatsun Thirapatarapong Country Manager, Amazon Web Services (AWS) Thailand The emergence of digital marketing and platform economy that leads to on demand economy to create instant customer satisfaction. The convergence of marketing, technology and data. How technology can support on new market landscape, demographic change and new normal.
11.15 – 11.45	Reflection By Mr. Piyachart Isarabhakdee CEO, BRANDi and Companies Mr. Vatsun Thirapatarapong Country Manager, Amazon Web Services (AWS) Thailand
11.45 – 12.15	Tech Time : Introduction to Web 3.0 By Mr. Sathapon Patanakuha CEO at SmartContract Blockchain Studio What is Web 3.0 and how Web 3.0 developments could impact businesses? What are the benefits of Web 3.0? Sharing case study and customer experience. Key concerns
12.15 – 13.30	Japanese Set Lunch

13.00 – 14.00	Registration
14.00 - 14.10	Reflection By Mrs. Pornkanok Wipusanawan Director, TMA Center for Competitiveness
14.10 – 14.40	Tech Time: The Application of Blockchain Technology By Mr. Silawat Santivisat Senior Executive Vice President, KASIKORNBANK Public Co., Ltd. How to apply blockchain with business Share case study
14.40 – 15.00	Refreshment
15.00 – 16.30	“Orchestrating Digital Transformation” By Professor Michael Wade Director, IMD’s Global Center for Digital Business Transformation Focus on what board members really need to know and what knowledge they need to have and what questions they need to ask the management teams and the digital teams in the in the organizations that they direct. What are the accelerators and barriers typically for large organizations? The kind of the dynamics of digital transformation, there are some barriers that organizations often face when transforming, what is the board's role in reducing those barriers, supporting the management team pushing the right agenda. The role of boards to help support an organization and a management team for digital transformations
16.30 – 17.15	Reflection By Mr. Teeranun Srihong Chairman, Digital Economy Promotion Agency Chairman, Thailand Management Association (TMA)
17.15 - 17.30	Bites & nibbles
17.30	Thai Set Dinner

14.00 – 14.50	Registration
14.50 – 15.00	Reflection By Ms. Wanweera Rachdawong CEO, Thailand Management Association (TMA)
15.00 – 16.15	“Human Centered Design: Life as a Digital Journey” By Ms. Roxy Guellmeister Associate, Foster+Partners The human centric design: what and why Trends in the new retails, smart city, mobility Integrating sustainability, innovation and technology into the future urban living.
16.15 – 16.30	Refreshment
16.30 – 17.45	“Cutting Edge Technologies” By Dr. Chawapol Jariyawiroj President Huawei Technologies (Thailand) Co., Ltd. Technology – Connecting a data-driven world i.e. 5G, Cloud Technology – Power the Metaverse i.e. AR/VR Tech Ecosystem
17.45 – 18.15	“Digital Customer Experience Trends” By Mr. Ariya Banomyong CEO & Founder at Transformational If business wants to improve customer engagement, what customer experience technology trends that can help. How the technology helps a business understand customers' problems and improve customer experience. Sharing successful case study based on your own experience.
18.15 – 19.30	Chinese Set Dinner

11.30 – 13.00	Registration & Western Lunch Set
13.00 – 13.15	Reflection By Mrs. Pornkanok Wipusanawan Director, TMA Center for Competitiveness
13.15 – 14.00	Tech Time “Crypto currency” By Mr. Sanjay Popli Co-founder and CEO of Cryptomind Group Holdings The pros and cons of cryptocurrency How to Use Cryptocurrency in Your Business Share case study of Crytocurrency and Metaverse
14.00 – 15.15	“Digital Transformation Strategy” By Mr. Teeranun Srihong Chairman, Digital Economy Promotion Agency What is the digital transformation strategy and the framework? Challenges and key success factors in executing digital transformation strategy.
15.15 – 15.30	Refreshment
15.30 – 17.00	“The Transformation Journey of SCG and SCBX” By Mr. Kan Trakulhoon Director, SCG

Exclusive
Best-In-Class
Digital
Transformation
Program
for Director

What You Will Get

Apply now - 30 January, 2023

Limited seats